Every year, associations, brands and public bodies launch powerful awareness campaigns to fight cancer. These initiatives have a common goal: to inform and encourage early screening in order to save more lives.
At ID SOLUTIONS, we are committed to actively contributing to the screening of cancer and infectious diseases. That is why we want to highlight a few important campaigns. Their creativity and boldness are changing attitudes. They also remind us of the importance of prevention.
#Facingcancer : prevention through sport
Ramsay Santé, France’s leading private cancer care provider, launched the #Facingcancer campaign in 2024, a comprehensive initiative to raise awareness of cancer risks. What makes this campaign unique? It uses sporting metaphors to convey accessible and motivating prevention messages.
On the dedicated website, the public can find practical advice under the slogan ‘It’s sporty to stay healthy’, as well as inspiring testimonials. Among them, Dr Artru, a digestive oncologist, and Philippe, a patient with colorectal cancer, share their experiences to raise awareness and encourage vigilance.
Source : ramsaysante.fr/face-au-cancer
The world of Cuys: breaking taboos with tenderness
How can we talk about testicular cancer without embarrassment or taboo? Testicular Cancer Canada has found an approach that is as original as it is effective with its Le monde des Cuys campaign. Using the metaphor of a little-known breed of guinea pigs, this initiative explains how to perform a testicular self-examination gently and regularly.
In the advertising video, the demonstration is clear and the metaphor immediately understandable. The result? Taboos disappear, giving way to a message of prevention. This message is aimed primarily at young men aged 15 and over. They are the population most affected by this cancer. There is a peak in incidence between the ages of 30 and 40.
You can watch the campaign video to form your own opinion!
Stronger together: sisterhood against breast cancer
For Pink October 2024, the League Against Cancer has focused on the power of sisterhood to encourage breast cancer screening.
The poster campaign, centred on the message ‘Stronger together’, features vintage photos of women supporting each other in different contexts of life.
One of the posters perfectly illustrates this approach:
“Fifteen years ago, your friend was afraid of failing her exams. This morning, you are by her side because she is afraid of taking them.”
A powerful message reminding us that support between women can be crucial in taking the step to get screened. The campaign also provides information on the recommended frequency: annually before the age of 50, then every two years.
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‘Go take a shit’: a hard-hitting campaign for colorectal cancer
In March 2025, the League Against Cancer made a strong impact with a deliberately provocative campaign to raise awareness about colorectal cancer screening. Faced with the worrying fact that this cancer is the second most deadly in France, even with simple and quick tests available, the association chose a direct and clear approach.
The slogan?
‘Go take a shit. Tell your loved ones, it could save their lives. Colorectal cancer screening is as simple as that.’
This crude message refers to the home screening test, which involves collecting a stool sample for analysis.
To prolong the impact of this campaign, a ‘Colon Tour’ was launched in 2025: a travelling awareness tour featuring a giant inflatable structure shaped like a colon, allowing the public to better understand this disease in a fun and educational way.
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Conclusion
These campaigns illustrate how creativity and boldness can transform a public health message into a real catalyst for change. Whether they use humour, tenderness, sisterhood or provocation, they all share a common goal: to save lives through prevention and early detection.
At ID SOLUTIONS, we share this conviction. Every innovation we develop in molecular diagnostics aims to facilitate access to screening, enable earlier detection and support the fight against cancer and infections.
Because behind every campaign, every test, every initiative, there is one shared ambition: to enable everyone to live healthier, longer lives.
